IT ALL STARTED WITH A WISH

Ride or Die was born out of the desire of two boys to prevent old school custom culture from being forgotten and not being passed on to future generations with the due value and enthusiasm it deserves.

BEING PART OF STORIES

We realized that our way of contributing to this desire would be by creating a brand of high-quality clothing and accessories that not only dress the body, but tell stories.

ALWAYS LOOKING TO INNOVATE

A brand that celebrated biker culture, rescuing the old school essence and incorporating the boldness of streetwear into each piece

IT'S NOT JUST A PIECE OF CLOTHING

Pieces with unique designs for men, women and children, because at ROD we believe that dressing is more than a choice, it is a declaration of passion, style and identity

Dressing for the Journey, Defining Style, Celebrating Life on the Road